The short version is that tapping into primal story patterns (clichés) and emotions (satisfying the id) makes fiction more powerful.
That sounds like a ridiculous "duh!" kind of statement, doesn't it? Yeah, I figured. So I'm going to start this essay with a quick discussion of what led me astray -- why I didn't always know this -- and then go on to discuss how I go about turning clichés to my own ends and consulting my id when writing fiction.
( The Myth of Originality Strikes AgainCollapse )
( Why Emotions Are SuspectCollapse )
( Turning a Cliché, Channelling the IdCollapse )